michigan state rubber bracelet-blue silicone bracelet
quite fashionable as well. A lot of companies have adopted the scheme of giving away customized bracelets for their employees to use on a regular basis, infiltrating each worker’s unique life bubble and raising awareness within it. Other businesses give custom rubber bracelets to both their existing and potential customers to establish recall and familiarity.
Since these bracelets were introduced by the Lance Armstrong Foundation in a bright neon color as symbols for the organization’s cause of raising funds for cancer research and development, their general rate of production has increased. Because they are widely sought after, the number of retail establishments that sell this particular item has multiplied—online and offline.
Though rubber bracelets are currently saturating the market, there still remain a group of skeptics who are unimpressed with the impact this promotional scheme is causing. What are the reasons why these marketing tools thrive in the advertising industry?
Affordable and cost efficient.
Custom rubber bracelets—with all their uses and benefits—are surprisingly cheap, especially when bought in bulk. Besides business establishments, certain movements and causes that are pressed for funds and cannot afford other forms of advertising may employ this strategy to get their message across to the masses.
Bracelets are popular with both the old and young alike. There is no known norm that limits the use of these accessories to an exclusive age group. They go with just about anything you wear—with the exception of formal attire—and are highly fashionable. Big clothing and accessory brands even market uniquely designed bracelets that serve as status symbols more than promotional material.
Durable and flexible.
While some custom rubber bracelets are thick, others are thin and frail. Even so, the quality of bracelets depends on the buyer’s capability of meeting the monetary compensation for each. Bigger, thicker kinds are essentially much more expensive than those of standard and thin quality. Regardless of the differences in specification, rubber bracelets are durable and long-lasting, extending their promotional potential.
Various income-generating options.
Capital-oriented companies and non-profit organizations alike gain revenue, using bracelets. Generating sales and getting donations are just two of the benefits that can be realized from using these bracelets.
Promote products, personalities, and companies.
One great use of custom rubber bracelets is to raise public awareness regarding a particular issue. These bracelets create a visual “disturbance” with their color and design that attracts eyes everywhere. The greater the number of people who are wearing the same design, the greater promotional impact there is. Here are a few examples of the uses of rubber bracelets:
To suggest affiliation with a particular group, organization, or company.
To market products and services.
To introduce a public advocacy, social statemenblue silicone bracelett, or mass movement.
To popularize a celebrity or politician.
Because of their versatility in terms of promoting a person, item, brand, or cause, custom rubber bracelets put a check in every marketing scale there is for an effective advertising campaign.
make-your-own-rubber-bracelet n, the selling of custom bracelets has become main stream and nearly everyone has at least one. There are some for diseases, which when sold, proceeds are donated to research for a cure of the disease. Another type of band is the inspirational type. These bands usually have words of encouragement on them. Finally, the last type of band is one that just raises awareness of a global cause. Some of the recent global causes that have these bracelets are the fight against global poverty, the fight against AIDS, and the battle against racism.
The kind of bracelet that supports research for a disease has probably been the most popular over recent years. Many companies use these bands to help boost donations for the cause by selling cheap bands. Usually companies also partner with celebrities, athletes, or other prominent companies to encourage awareness of the disease and the sale of the bands. With the money from the sale of these bands, research has been able to expand and hopefully scientists are coming to closer to a cure for one of the diseases represented by each bracelet.
Inspirational rubber bands have become popular only in the past few years. Some say "Hope," "Love," or "Courage" on them. These types come in all different colors and have hundreds of different words. Some are even multi-colored. These bands are blue silicone braceletused to help people feel better about themselves or to give them a reminder of their strengths or weaknesses. Some people like to look down at their wrist and have a reminder what qualities they need.
The type of silicone bracelet that is meant to help raise awareness of a global cause usually comes in the color that is associated with the cause. For example, there are red bands that accompany the cause to fight AIDS. There is also a white band that goes along with campaign to help fight global poverty and AIDs. The main goal of this type of band is to increase notoriety for the global cause. The theory with having the goal of awareness is that the more people know about it, the more donations will come in to the foundation later and this has theory has proven right. Ever since these organizations began marketing bracelets with their cause, donations have gone through the roof.
The reason these bands have been used so much by all different types of non-profit organizations and for-profit organizations is that these bands are an easy way to encourage donations or make money, respectively. Also, these bands help to raise awareness for the cause or the company. The bands are usually made with the same color that represents the campaign or organization so people learn to associate certain colors with certain causes or certain companies. Bracelets are a great marketing tool for all types of organizations and it will be interesting to see what other types of groups will begin using them in the future.